Table of contents

  • The developer evangelism handbook
  • Defining developer evangelism
  • Start with the right mindset
  • Find your role and play to your strengths
  • Remove the brand
  • Work with the competition
    • Show respect to the competition
    • Acknowledge when the competition is better
    • Know about the competition
    • Build mashups using competitive products
  • Work with your own company
    • Work with PR and marketing
    • Prepare for prejudice
    • Deal with company changes
    • Be there for internal developers
    • Be known as an outward channel
    • Train other evangelists and developers
    • Share useful technology
    • Balance your personal and official channels
  • Prepare for outreach
    • Get your facts right
    • Know the audience and their needs
    • Have expert backup
    • Choose the right medium
    • Plan for failure
  • Travel and conference participation
    • Getting your travel and accommodation sorted
    • Who pays what?
    • Be at the event
    • Give the event some social media love
    • Use the event to build a network
    • Keep track of your conference participation
  • Get speaking opportunities
    • Go to Barcamps
    • Go to Meetups
    • Write articles
    • Offer brownbags
    • Ask questions at conferences
  • Deliver a talk or workshop
    • Be yourself
    • Invite communication
    • Prepare takeaways
    • Plan time for and own the questions and answers
    • Be honest and real
    • Follow up communication
  • How to keep a talk on time
    • How will I fit all of this in X minutes?
    • Less is more
    • Your talk is only extremely important to you
    • Map out more information
    • Live coding?
    • Avoid questions
    • Things to cut
    • Talk fillers
    • In summary
  • Write great posts and articles
    • Simple is not stupid
    • Say what it is - don’t sugar-coat it
    • Size matters
    • Add media
    • Structure your content
    • Time-stamp your content
    • Cite to prove
    • Pre-emptive writing New!
  • Write excellent code examples
    • Solve a problem with your example
    • Show a working example
    • Explain the necessary environment
    • Write working copy and paste code
    • Have the example as a download
    • Write clean and clever examples
    • Build code generators
  • Prepare great slide decks for presentations
    • Know your stuff
    • Start with the content – not the slides!
    • Start with a highly portable format – HTML
    • Pick a presentation tool that helps you present
    • Illustrate, don't transcribe
    • Use and find images
    • About code examples
    • About sound and videos
    • Don't bling it up
    • Keep it brief
    • Consider the audience
    • Corporate and conference templates
    • Don't reuse without personalising
    • Share and enjoy
  • Record your output
    • Record the audio of your talks
    • Shoot video
    • Screencasts and screenshots
    • Link collections
  • Know and use the (social) web
    • Find great web content
    • Redistribute web content
    • Be known on the web
    • Use powerful social web sites and products
    • Use the web for storage, distribution and cross-promotion
    • Hint, tease and preview
    • Track your impact
    • Build a network
  • Work with the conference buzz
    • Be a part of the conference you talk at
    • Release immediately
    • Write about the conferences
  • Additional presentation tips
    • Introduce yourself
    • Use humour
    • Build bridges to the real world
    • Pace yourself
    • Avoid “hello world”
    • Be fresh
  • Thanks!

Like the Handbook? Support it.

I've spent quite some time assembling this handbook, and if it works well for your company and you use it in your training, I'd be very happy to get a donation for it. Just hit the Paypal button below to show some love.

Get a printed copy or ebook version

The Developer Evangelism Handbook is now also available as a print copy from Lulu.com.

Creative Commons LicenseThe Developer Evangelist Handbook by
Christian Heilmann (email), a international developer evangelist living and working in London, England
is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales License. Based on a work at developer-evangelism.com. Icons by FamFamFam. I answer on Twitter!
  • Home
  • About
  • TOC